认知社会语言学视域下的认知参照点与概念整合理论研究

Study on Cognitive Reference Point and Conceptual Blending in the Perspective of Cognitive Sociolinguistics

自Fauconnier提出概念整合理论以来,该理论在语言研究中展现了较大解释力,但其忽视了认知参照点和社会因素在概念整合过程中的重要作用。而认知社会语言学又将社会、认知和语言视为该学科的主要研究内容,力主将以上三要素纳入整体进行考察。基于此,本文在认知社会语言学视域下,以《人民日报》一组"雷人的‘楼盘文化’"广告为语料,辅以问卷调查数据,考察社会、认知和语言三者的关系。本研究发现,在特定社会语境下,认知参照点在概念整合过程中的错位是广告商和消费者对同一事件进行不同阐释的认知理据,也是"雷人"广告的震撼力所在。据此,在认知社会语言学视域下,本文论述了将概念整合理论立足于认知参照点的可行性和必要性。

Since it was firstly proposed by Fauconnier, Conceptu- al Blending Theory （CBT） has shown great explanatory power in linguistic studies. However, the theory neglects the significant role of cognitive reference point （CRP） and social factors in the process of conceptual blending. Cognitive Sociolinguistics re- gards society, cognition and language as its main content and holds the basic viewpoint that the three factors above should be studied as a whole. Accordingly,the paper, in the perspective of Cognitive Sociolinguisties, conducts a research on ＂a set of stunning advertisements of real estate culture＂ from People＇s Daily and the data from a questionnaire to interpret and analyze the relation of society, cognition and language. The research finds out that cognitive reference point divergence, as the sensa- tional bit of those stunning advertisements, should be the cogni- tive motivation of different interpretations from advertisers and consumers over the same thing under certain social context. Thus, the paper, in the perspective of Cognitive Sociolinguistics, expounds the feasibility and necessity of setting up CRP as the foundation of CBT.