企业标志的设计研究

Study on the Design of Corporation Logo

介绍了企业标志的概念和特点,以及企业标志设计的表现形式。在此基础上,通过实例论述了优秀企业标志设计所具有的特征,同时表明了企业标志的设计对企业形象的影响和作用以及企业标志在设计过程中应该注意的问题。

It introduced the concept and characteristics of corporation logo, and forms of corporation logo design. Onthis basis, through the examples discussed the characteristics of the outstanding corporation logo design, at the same time that corporation logo design corporation image and role, as well as the corporation logo should be noted that the problems in the design process.