摘要
分析了标志设计符号的灵感和创意来源,说明创意灵感是人类创造性思维的表现,阐述了灵感产生的条件,论述了标志设计符号学的灵感获得,以及常规设计规范和创意元素的应用,进而分析了2012年标志设计符号流行趋势,苹果品牌内涵发展与标志的演变之间的关系,提出了标志设计符号不但要从流行趋势中获取灵感,还要体现品牌文化,并且随着品牌文化的发展而演变。
It analyzed the inspiration and creative source of logo design symbol, explained the creative inspiration washuman creative thinking performance. It expounded the conditions of the cause of inspiration and soil, discussed the inspiration acquisition of logo design semiotics, conventional design specifications and creative elements application, and analyzed the popular trend of logo design symbol in the 2012, the relationship between the apple brand connotation development and the evolution of the logo, proposed logo design symbols not only from the popular trend to draw inspiration, but also reflected the brand culture, and along with the development of brand culture and the evolution.
出处
《包装工程》
CAS
CSCD
北大核心
2013年第6期109-112,共4页
Packaging Engineering
关键词
企业标志
灵感创意
苹果标志
品牌文化
enterprise mark
creative insoiration
Aoole mark
brand culture
