人力资本促进产业集群品牌形成的效应与机制

Effect and Mechanism of Human Capital Promoting Formation of Industrial Cluster Brand

为了发挥人力资本在促进产业集群品牌形成中的重要作用,该文在分析产业集群品牌的内涵与形成过程的基础上,深入分析了人力资本促进产业集群品牌形成的效应与机制。结果表明,企业家、研发人员、营销人员、地方政府和行业协会中各类人力资本在促进产业集群品牌形成中,均通过不同途径和机制发挥了不同的效应。最后,提出了基于人力资本视角的产业集群品牌构建策略和措施。

To exert the important role of human capital in promotion of formation of industrial cluster brand, this paper deeply analyzes the effect and mechanism of human capital promoting the formation of industrial cluster brand based on the analysis on connotations and forming process of industrial cluster brand. The result shows that entrepreneurs, research staff, marketing personnel, local governments and various human capitals in industry association have different effects on the promotion of formation of industrial cluster brand through different ways and mechanisms. Finally, this paper puts forward strategies and measures for establishing industrial cluster brand based on the perspective of human capital.