干预更年期女性亚健康产品营销策略研究

Marketing Strategy of Sub-health Intervention in Older Women

女性消费者由于在社会、家庭中的多重身份而成为当今市场上最庞大的购买群体和消费群体。而对于处在更年期阶段的女性,关注其身体亚健康状态显得尤为重要,干预更年期女性亚健康的产品越来越受到更年期女性的青睐,研究和分析处于亚健康状态的更年期女性不同的购买心理,选择、制定合适的营销策略,对企业占有更多的市场份额具有十分重要的意义。

Female consumers become the largest groups in the market today because of multiple identities in the society. For women in menopause phase, its body and health condition are particularly important. The intervention products are paid increasing attention to. Research and analysis of purchasing psychology of menopause women in sub-health state were made to make suitable marketing strategy, which has very vital significance of sharing more market share.