广告设计专业实践教学的改革与创新研究

Reform and innovation research on practical teaching of advertising design

随着市场经济发展及多元化格局的形成,文化创意产业规模在不断的扩大。广告行业作为其组成重要部分正取得飞快进步,而广告设计专业也成为各大高校发展的重点,本专业受到国家和社会企业的密切关注。本文对目前本专业实践教学中存在的问题进行了剖析,并且针对这些问题提出解决方法和改革创新进行深入研究与探讨,以期为本专业的教育发展提供有效的理论参考。

With the development of market economy, cultural creative industries are in the constantly expanding. Advertising industry, as an important part, is making fast progress, and the major of advertising design is getting more and more attention in colleges. This paper points out existing problems in practical teaching of advertising design, and gives some advice on how to solve these problems.