春秋文化背景下的T恤产品设计

T-shirt product design background on the Spring and Autumn cultural

常州淹城古城遗址始建于春秋时期周代末期,随着近几年常州市对淹城古城的旅游开发力度加大,基于春秋时期文化背景下的主题鲜明、文化传承、传统文化教育与传统文化娱乐结合一体的综合性主题乐园逐渐完善,而如何通过服饰旅游产品宣传,扩大淹城春秋乐园的影响力,成为旅游产品开发的重要课题,T恤因其适用面广、款式简洁、大众性强等特点而成为服饰旅游衍生品的开发重点。对春秋时期文化背景进行了分析,对T恤在旅游产品中的作用及开发进行了解析,并给出了春秋文化元素在T恤产品上的设计实例。

Yancbeng city sites of Jiangsu changzhou was founded in late Zhou dynasty of the Spring and Autumn period. In recent years, with the strengthening efforts to tourism development and based on the Spring and Autumn period culture background of the theme, cultural inheritance, traditional culture education and traditional culture entertainment combined with a comprehensive theme park perfected gradually, how to expand the influence of the Yancheng Spring and Autumn park through the dress tourism product propaganda became an important subject of tourism product development. This article explains the effect and development of T-shirt in the promotion of city＇ s tourism with some T-shirt products characteristic of the Spring and Autumn culture given. T-shirt becomes the key in developing tourism products due to its messive character, simple style and wide application.