对农电视频道核心竞争力培育研究——以垄上频道为例

Research on Cutivating the Core Competitiveness of Agriculture TV Channels——Taking the Example of Longshang Channel

对农电视频道的大力发展,对推进农业发展和服务新农村建设发挥着重要作用,但现有的对农电视频道普遍存在竞争层次较低,核心竞争力缺乏等问题。垄上频道以农民利益诉求为核心,从技术创新、受众拓展、品牌打造、渠道再造等方面着手,构建起自己的核心竞争力,对对农电视频道核心竞争力的培育具有借鉴意义。

The great development of agriculture TV channels plays an important role in hastening agricultural development and serving the construction of the new socialist countryside. However, such problems as low competitive level and the lack of core competitiveness emerged during the development of agriculture TV channels. Longshang channel focuses on serving farmers＇ interests and construts its own core competitiveness by technological innovation, audience enlargement, brand building, channel reconstruction and so on.