内蒙古海外旅游客源市场分析

An Analysis of Overseas Tourists Market of Inner Mongolia

本文结合1979—2010年内蒙古海外旅游客源市场相关数据进行分析,对内蒙古海外旅游客源市场开发进行总结,并针对存在不足,提出相应改进措施:及时掌握市场信息,把握客源市场需求动态;根据需求,开发旅游产品差异化;挖掘地域文化特色,丰富旅游商品体系;实施差异化营销,全面拓展客源市场提高从业人员的素质,提升旅游接待水平。

Based on an analysis of data of Inner Mongolia overseas tourists market from 1979 to 2010, this pa- per summarizes the development of Inner Mongolia overseas tourists market and aiming at weaknesses existed in it, this paper puts forward countermeasures including：grasping market information in time, mastering the tourists mar- ket dynamic, developing different tourism products, excavating regional culture characteristics, enriching tourism product system,implementing differential marketing, enlarging tourists market, improving tourism staff＇s quality and promoting tourism reception standard.