国际性赛事旅游举办地居民影响感知研究——以柳州F1摩托艇锦标赛为例

The Research of Residents' Perception to the International Event Tourism——A case study of Liuzhou F1 Motorboat Championship

赛事旅游是促进旅游目的地发展和提高知名度的有效手段,它作为一种特殊的旅游资源对目的地的影响是多方面的.当地居民是赛事旅游活动举办中的直接感知者,其感知必然会对赛事举办的成功与否起到重要的作用.为此,以柳州市举办的F1摩托艇锦标赛为例,从居民感知入手,调查了目的地居民对在城市举办赛事旅游的态度、关注度、经济、社会、环境、文化等方面的影响,针对其中凸现的问题提出了相应的解决对策,以期为其它目的地举办赛事旅游活动提供借鉴.

Event tourism, as an effective means to enhance the development and reputation of the host place, exerts a di- versified influence upon the locality. Local residents are the direct percipients of tourist activities. Their perception of the event plays a crucial part that might decide how successful the event carries on. A case study of Liuzhou F1 Motorboat championship is made to investigate the residents＇ attention rate and attitude towards the event, and various social, environmental, and cul- tural influences. Countermeasures are suggested for the problems observed in the survey.so that other host cities might find helpful when hosting similar events.