电力设备营销模式变革浅析

Study on the marketing model of power equipment

通过分析电力设备营销的现状及存在的问题,探讨在电力设备营销中运用关系营销、深度营销、一对一营销、数字式营销、绿色营销等新的营销策略,以期对我国电力设备企业开展营销活动有所帮助。

This paper discusses the status of power equipment and marketing problems, to explore the marketing re- search experience like the relationship marketing, the depth of marketing, the one on one marketing, the digital market- ing, the green marketing in the power equipment marketing strategy, to launch China＇ s power equipment business market- ing help.