新媒体时代体育传播的文化批评

Cultural Criticism on the Sports Communication in the New Media Era

以米哈伊尔.巴赫金的狂欢理论作为依据,剖析了当前以体育为文本的网络狂欢的典型形态:景观、追捧、恶搞、暴力、围观,并对由此造成的病态体育文化提出批评。研究认为:将网络狂欢根植于日常生活是当今社会文化中信仰的缺失,精神的萎缩和价值观的偏离;网络狂欢不仅取消了狂欢本身所具有的积极意义,更显示了当今时代一种病态的社会文化症候;提出发扬"狂欢"所具有的积极性,透过网络的幕布回到现实社会生活中来的突破之路。

The paper uses Mikhail Bakhtin＇s carnival theory as the basis of the research to analyze the typical forms of network carnival with sports as its text, including landscape, pursuit, spoof, violence and onlookers, and the paper criticizes the pathological sports culture. Studies suggest that the network carnival is rooted in daily life because of the lack of faith, atrophy of spirit and deviation of value outlook. Network carnival loses the positive significance of carnival but shows the symptom of a pathological social culture. The paper suggests that we should develop the positive character of carnival and make breakthrough in returning to real social life from the curtain of network.