医疗市场诚信机制分析

Analysis on Medical Market Credit Mechanism

医疗消费中存在严重的货币信息弱势问题,它是医疗市场诚信缺失的一个重要机制,会造成一系列危害,其原因在于医疗的高度专业性,医疗消费的刚性需求和低需求弹性,信息差异和市场经济中意识形态的淡化。在经济学视野里,医患利益的差别是患者货币信息弱势产生的根源,若将医方的专业知识、信息优势、机会主义和病人的心理弱势相融合,就构成医疗消费中的货币信息弱势的充分必要条件;医疗消费中的问题反映出市场经济交易规则的溢出效应。

The medical consumption has serious currency information vulnerable problem, it is an important mechanism of lack of trust in the medical market, which can cause a series of damages, and the reason is the high medical professional, the rigid demand and low elasticity demand of medical consumption, information differences and ideology dilution of market economy. In the economic field, the interests difference of doctors and patients is the root causes of patients＂ weak currency information, if the required professional knowledge, information advantage, opportunism and the patient＇s psychological weakness are mixed together, thus can constitute the sufficient and necessary conditions of the currency information weakness in the medical consumption. The problems of medical consumption reflect the spillover effect of trade rules of market economy.