移动电子商务价值链研究——以中国移动应用商场为例

A Research on the Commercial Value Chain of Mobile Electron——A Case from China Mobile Application Store

移动电子商务价值链超越了传统企业价值链,各方参与者基于同一个网络平台为共同的最终用户服务;各参与方应进行价值链整合与跨界合作,才能在移动电子商务竞合交易中获得共赢。以"中国移动应用商场"网络平台作为载体,中国移动应加强企业内部整合,发挥品牌及用户基数优势,才能将自身打造成为集网络、终端、通道和应用为一体的移动互联网产业链主导者。

Mobile electronic commerce value chain is beyond the traditional enterprise value chain, all participants are based on the same network platform for common end user services; Each party should carry on the value chain integration and cross-border cooperation so as to get a win-win situation in the mobile electronic commerce trade competition. With ＂China mobile application store＂ network platform as the carrier, China mobile should strengthen the enterprise internal integration, giving play to the brand and the user base advantages, and making their own set of networks, ten＇ninals, charmel and application as one of the leading mobile Internet industry chain.