摘要
网络民意在社会民意表达中的地位日益提升。这种新形式的群众意见表达方式,有利于各级政府及时了解社会舆情,提高工作效率;同时也因为其匿名性与不可控性,给政府的决策过程带来了巨大的挑战。针对网络民意崛起所带来的诸多问题,从提高重视程度、改进宣传方式、健全监管机制、提升应对能力和进行公关培训等五个方面进行对策分析,推动网络民意在政府工作中的积极作用。
Network opinion, a novel approach to deliver public opinion, has been growirlg rapidly. Network opinion is able to help all levels of government understand social public opinion in time and thus remarkably im- prove work efficiency. However, due to the anonymity and uncontrollability, network opinion also poses huge chal- lenges for government's decision - making process. For the emerging problems with the rise of network opinion, we should analyze strategies by paying more attention to it, improving propaganda approach, establishing sound super- visory system, enhancing the ability to cope with emergency, and extending public relations training, etc. And thus we can promote the positive role of network opinion in government issues.
出处
《山东商业职业技术学院学报》
2013年第1期17-19,共3页
Journal of Shandong Institute of Commerce and Technology
基金
金华市社科联课题"Web2.0时代网络民意的双面特性及政府对策研究"(编号:2012YB134)
关键词
网络民意
社会舆论
政府管理
对策研究
network opinion
public opinion
government management
counter- measure research