摘要
建立以客户为中心的服务体系,对于银行维持客户资源,争取新客户,挖掘潜力客户,增强市场竞争力有着重要意义。客户关系管理(ACRM)的引入为银行搭建了服务平台,帮助有效整合客户资源。文中提出了一种基于数据仓库、数据挖掘的银行客户关系管理系统解决方案,较好地构建了一个标准的数据仓库系统,详细介绍了该体系的架构与实现,并以客户关系管理为应用主题,确立了相应的数据表及技术指标。以数据仓库为基础,将数据挖掘应用于数据库中的知识发现。
Establishing the service system takes the customer as the center has important significance for the bank to maintain customer re sources, strive for new customers, explore potential customers and enhance market competitiveness. The introduction of ACRM is to build the service platform for bank, can integrate customer resource efficiently. It brings forward a solution for ACRM based on data warehouse and data mining technologies,build a standard data warehouse system better, discuss the architecture and implementation of the system in detail, establish related tables and technology pa7rameters according to customer relation. On the basis of data warehouse, apply the data mining into knowledge discovery in database.
出处
《计算机技术与发展》
2013年第3期203-207,共5页
Computer Technology and Development
基金
贵州省自然科学基金(贵阳市2010年工业科技攻关项目([2010]筑科工合同字第28号))
贵州大学2011年研究生创新基金资助项目(校研理工[2011039])
