桂林乐满地主题乐园营销策略研究

A Study on the Marketing Strategies of Guilin Merry-land Theme Park

桂林乐满地主题乐园是国家5A级旅游景区,荣获了"全国十佳主题乐园"、"广西十佳旅游景区"等荣誉称号,自开办以来已接待游客总量近千万人次,在桂林市旅游业中具有举足轻重的地位。从桂林乐满地主题乐园的产品、价格、促销和营销渠道四个方面入手,通过对比分析桂林乐满地主题乐园与长沙世界之窗的营销策略,找出桂林乐满地主题乐园现有营销策略中存在的问题,在此基础上对桂林乐满地主题乐园营销策略做建议性补充,以达到为促进桂林市旅游业发展提供决策参考的目的。

Guilin Merry -land theme park is a national ＂5A＂ tourism scenic spot, it won the ＂national top ten theme park＂ and ＂Guangxi top ten scenic spot＂ ten million tourists, which plays an important role in honor. Since starting business, it has already received almost of Guilin Merry -land Theme Park from the aspect of paring with Changsha World Window, the paper tries Guilin~ tourism. This paper analyzes the marketing strategies and propose some suggestions on it, aiming to provide of tourism industry in Guilin product, price,promotion and marketing channels. By corn- to find out the problems of Guilin Merry - land~ marketing, some reference to the decision - making on the development