网络族群:自我认同、身份区隔与亚文化传播

Network Groups: Self-identity, Identity Segments and Subculture Communication

随着互联网的普及,网民在兴趣爱好、价值取向、消费观念等方面的差异和类同推动着网络的分流和聚结。网络族群的多元化发展体现了网民在个人选择上的风格化和主观性,并明显受到个人主义、消费主义、拜金主义等各种思潮的影响,对网民的自我认同和身份区隔起到标识性的作用。网络族群文化作为新型亚文化样态,在传播网络文化方面的功效值得我们高度关注。

Due to the popularity of the lnternet, netizens show the diversities and affinities in hobbies, values and consuming attitudes, which differentiates and gathers the network population. The diversification of network group presents the individual＇ s style and subjectivity. Affected by various trends, such as the individualism, consumerism and money worship, it also distinguishes the self-identity and identity segments of netizens. As a new model of subculture, the network group culture should be highlighted in terms of the network culture communication.