基于大众标注的电子商务网站信息构建研究

Information architecture of e-commerce sites based on folksonomy technology

概述大众标注技术的概念与内涵,分析大众标注技术在电子商务网站信息构建过程中能够发挥的作用,将大众标注技术的多维度分类、自由灵活的标注和标签云等特性和内容融入到电子商务网站信息构建的组织系统、标识系统、导航系统和搜索系统中,通过对顾客标注的搜集分析及利用,提高电子商务网站在顾客心中的信任程度并吸引更多的顾客到网站购物。

This paper summarizes the concept and connotation of folksonomy technology, analyses the function of folksonomy technology in e-commerce sites information architecture process, makes the characteristics and content of folksonomy technology like multidimensional classification, free flexible marks and tag cloud into the e-commerce sites information architecture of the organization system, the