白水洋景区客源市场结构与游客行为研究

Study on the Tourist Market Structure and Tourist Behavior of Baishuiyang Scenic Resort

针对白水洋景区的发展现状,采用问卷调查的形式和比较分析的方法,从客源市场结构、游客行为特征、游客满意度等方面对白水洋景区的客源市场与游客行为进行分析和研究,并对白水洋景区如何进一步开拓旅游市场、促进其可持续发展提出了建议。

According to the development present situation of Baishuiyang Scenic Resort and using questionnaire survey form and the comparative analysis method,this essay analyzes and researches tourist market and tourist behavior of Baishuiyang Scenic Resort from the tourist market structure,tourist behavior characteristics,tourist satisfaction,and so on.It puts forward some suggestions on how to further develop tourism market of Baishuiyang Scenic Resort and promotes its sustainable development.