江苏省文化产业兴起与体育产业发展的研究

Research on the Rise of Culture Industry and the Development of Sports Industry in Jiangsu Province

国务院办公厅于2010年3月19号颁布了《关于加快发展体育产业的指导意见》里明确指出:要加强对体育产业发展的区域布局,根据不同地区的比较优势和经济社会发展的实际情况,合理规划,促进形成体育产业发展的聚集区、示范区和城市发展功能区。江苏省文化产业的飞速发展正是遵循了这种思路全面革新才有了突出的发展,因此,笔者通过文献资料法和专家访谈法,以江苏省文化产业的兴起为研究背景,分析江苏省体育产业发展的机遇、挑战与可持续发展策略,以期为江苏省体育产业发展提供借鉴。

Instruction about Accelerating the Development of Sports Industry, Promulgated by general of- fice of the state council on March 19th, 2010, clearly stated this suggestion as improving the regional distribution of sports industry, reasonable planning according to comparative advantage and economic and social development situation in different areas, and promoting to form accumulation areas, representative areas and city development foundation areas of sports industry development. Analyze the opportunity, challenge and strategy of sustainable development of sports industry development in Jiangsu Province by using methods of literature material and interview with experts, and provide reference for Jiangsu＇s sports development.