体育场馆服务外包运营模式比较优势研究——基于财务数据的分析

Research on the Comparative Advantages of Operation Mode of Sports Venue Service Outsourcing——based on the analysis of financial data

采用文献资料法、比率分析法等方法对体育场馆服务外包的比较优势进行定量和定性研究。分析了国内外体育场馆服务外包的应用现状,采用财务分析中的比率分析法对已有多年服务外包实践经验的W体育中心的财务数据与湖北、浙江、上海、十五省的体育场馆的平均财务数据进行对比分析,认为W体育中心的财务运营绩效优于湖北、浙江、上海、十五省的平均水平。归纳出体育场馆服务外包有利于提高运营绩效,降低运营成本,促进管理规范化,精简人员。建议政府积极推进服务外包模式在场馆运营中的应用,场馆管理者应转变运营理念,提高对服务外包的认识,重视服务外包质量监管,合理地引入标杆管理法学习服务外包。

Depending on the method of documentary, ratio analysis, etc, the paper conducts a quanntauve anu qualitative research on the comparative advantages of sports venue service outsourcing and analyzes the present application situation of domestic and international sports service outsourcing. Ratio analysis in finance is adopted to conduct a comparative analysis of the average financial data between W sports center and Hubei, Zhejiang, Shanghai and other 15 provinces, finding that the financial operation performance of W sports center is superior to that of Hubei, Zhejiang, Shanghai and other 15 provinces. The paper thus concludes that sports venue service outsourcing can help to improve operational efficiency, reduce operating costs, promote management standardization and streamline personnel. It is suggested that the government should actively promote service outsourcing model in the application of venue operation. Venue management should change their business philosophy, improve the understanding of the service outsourcing, pay more attention to the supervision of service outsourcing quality and introduce reasonable benchmarking administration to learn service outsoureing.