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论体育健身休闲业中顾客公民行为的作用 被引量：2

Effect of Customer Citizenship Behavior in Sports Fitness
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摘要 以顾客公民行为理论,探讨了体育健身中心消费者的顾客公民行为对服务质量的影响。为达成研究的目的,对北京和南京地区体育健身中心消费者采集了300名样本,除去回答不准确、选项漏填等不符合的问卷之外,共选定了299名为调查对象。在此基础上使用SPSS 15.0研究目的相符合的频度分析,技术统计,探索性因子分析,信度,多元回归分析得出了体育健身中心消费者的顾客公民行为会提高服务质量的结论。 Based on the theory of customer citizenship behavior, the paper discusses the influence of consumers＇ customer citizenship behavior on the quality of service in sports fitness centers. 300 samples are collected from consumers in sports fitness centers in Beijing and Nanjing. 299 are used as the subjects of this survey excluding those inaccurate questionnaires. SPSS 15.0 is adopted to conduct frequency analysis, technical statistics, exploratory factor analysis, reliability analysis and multiple regression analysis. It is concluded that the consumer＇ s customer citizenship behavior in sports fitness centers will improve the service quality.
作者 韩波 崔春山 柳千训 金昱
机构地区 南京师范大学体育科学学院 大连交通大学体育工作部体育文化研究基地 韩国关东大学研究生院 辽宁师范大学体育学院
出处 《成都体育学院学报》 CSSCI 北大核心 2013年第2期55-58,共4页 Journal of Chengdu Sport University
关键词 健身中心 消费者 顾客公民行为 服务质量 sports fitness center consumer customer citizenship behavior Service quality
分类号 G812.4 [文化科学—体育学]
  • 相关文献

参考文献13

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二级参考文献24

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共引文献46

同被引文献51

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引证文献2

二级引证文献5

成都体育学院学报
2013年 第2期

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