免费开放后博物馆的旅游价值及战略开发——以南通环濠河博物馆群为例

Free Open Museum Tourism Value and Strategic Development——Taking Nantong Ring Defense River Museum Group as an Example

博物馆承载着文化传承与旅游等多重功能。南通是中国第一所博物馆诞生之地,南通环濠河博物馆群在南通旅游业的战略开发中有着重要的价值。通过分析南通环濠河博物馆群的现状、特点及其在南通旅游价值链中的地位和作用,针对其开发中面临的问题,提出了相应的对策建议,为免费开放后的博物馆业和旅游产业的发展出谋划策。

The museum carrying culture heritage and tourism, and other multiple function. Nantong is China＇s first museum of birth, Nantong ring defense river museum group in Nantong tourism development strategy has impor- tant value. Through the analysis of Nantong ring defense river museum group of the present situation, character- istics and value chain in Nantong tourism the status and role, and in the light of the development of the problems they faced, and puts forward the corresponding countermeasures for free after the museum industry and tourism industry development ideas.