推进农村市场体验营销的对策

Countermeasures to promote the rural market experience marketing

推进农村市场实施体验营销,应该从农村市场的特点出发,做好以下几方面的工作:提供培训机会,创造学习体验;带动农民致富,创造收获体验;重视客户沟通,加强情感体验;调查促销方式,创造快乐体验;把握农村需求,提供个性体验。

The rural market, the implementation of experiential marketing, should proceed from the characteristics of the rural market, do the following aspects of work： to provide training opportunities, to create a learning experience; drive a farmer to become rich, create harvest experience; attention to customer communication, strengthen the emotional experience; investigation promotions, creating happy experience; grasp the rural demand, to provide personalized experience.