水电工程技术标准“走出去”战略:竞争、合作、进化——商业生态系统观点

Going Global strategy for hydropower technical standards: competition, collaboration and evolution.A view of business ecosystem

水电企业海外经营越来越要求我国水电工程技术标准能够获得国际市场认同,实现"走出去"。本文从商业生态系统理论视角,通过建立水电工程技术标准商业生态系统模型,和研究分析其层次结构、内容、结构特点和特征,利用"4P3S"分析工具和方法,分析了水电工程技术标准"走出去"国际竞争的特征、竞争或合作的主要内容。通过对水电工程技术标准商业生态系统开拓、拓展、领导权和更新死亡四阶段演化规律分析,对三种生态系统竞争、合作和演化规律及结果进行了对比分析,研究认为我国水电工程技术标准商业生态系统在国际水电市场总体上仍处于开拓或拓展阶段,基于这一阶段特征进一步提出了水电工程技术标准"走出去"战略管理模式设计的思路。

To realize the Going Global strategy, the international business of Chinese hydropower enterprises is now increasingly demanding the acceptance of Chinese hydropower technical standards in the international markets. This paper, from the view point of business ecosystem, analyzes the hierarchy structures, contents, structural characteristics and features of Chinese Going Global business by developing a model and using the method of 4P3S. This is based on an analysis on the development of business ecosystem of hydropower technical standards at four stages, development, expansion, authority, and updating and elimination, and also on a comparison of three ecosystems in competition, cooperation and evolution. As a conclusion, the business ecosystem of Chinese hydropower technical standards still remains at its initial stage of development and expansion, and the Going Global management strategy proposed by this paper based on the characteristics of this stage, must be adopted for these standards.