摘要
在过去的三十多年里,随着中国经济的高速发展,中国企业也在不断做大、做强。但是,对于绝大多数的中小型企业来说,一味地追大、追强显然并不现实,尤其在当前全球经济低迷徘徊的经济环境下,中小企业更要探寻合身的突破之路。为此,《国际融资》记者采访了享誉全球"隐形冠军"之父、成长型企业的管理专家、西蒙顾和管理咨询公司主席、合伙人,来自欧洲的管理大师赫尔曼·西蒙先生。他对于在当前环境下中国中小企业如何捕捉商机,如何潜入,如何浮出,如何思考。
Chinese enterprises have become larger and stronger with the fast economic development during the passed 30 years. While this developing model is not suitable for small and medium enterprises （SMEs）, especially when global economy hit a recession. Then, what is the optimal developing route for SMEs？ How should SMEs grasp business opportunities in current economic environment？ How should SMEs make right decisions？ To know the answers, our reporter interviewed Mr. Hermann Simon, chairman ＆ Partners of Simon- Kucher, Strategy ＆ Marketing Consultants and an expert in strategy, of father of Hidden Champion, an European management master in 2012 Annual CEO Forum.
出处
《国际融资》
2013年第3期8-11,共4页
International Financing
