一种新型服装定制模式

Discussion on a new mode of customized clothing

探讨消费者着装需求及服装生产经营模式与其的供需矛盾.通过分析高级定制、批量定制、传统定制等现有服装生产经营模式的特点,并结合东莞某品牌服装消费者的访谈调研结果,提出普通定制模式.从供需定位,生产工艺流程,从业人员要求方面等论述了新模式的大众化特点并提出建议.

The demands of consumers, dress and the contradiction between consumer demand and the gar- ment modes are discussed. A new popular garment customization is given through analyzing the charac- teristics of couture customization, mass customization, traditional customization, etc garment produc- tion modes. The popular peculiarities of new mode are discussed from the aspects of supply and demand orientation, production process, and employees＇ professional skills.