摘要
Web2.0时代的技术发展革新了信息传播的方式,也让受众接受信息的模式发生了变化,信息传播与接收方式的改变为广告发展提供了巨大的空间,尤其是在有效实现广告的互动营销层面上。Web2.0技术成为当代广告实现互动营销的主要手段。
Technology development in Web2.0 age has been renewing the way in information transmission, which also has been changing the model of information reception. The changes of information transmission and reception provide enormous space for advertisement, especially on the aspect of effective interaction marketing. With the support of Web2.0 technology, modern advertising has achieved multilevel interaction marketing.
出处
《湖南工业大学学报（社会科学版）》
2013年第1期114-118,共5页
Journal of Hunan University of Technology(Social Science Edition)
关键词
WEB2
0
信息传播
广告模式
互动营销
Web2.0
information transmission
advertising models
interaction marketing
