日本销售业市场竞争战略创新管窥

A Personal View of the Marketing Competition Strategies of Japan's Sales Industry

日本销售业在长期平成不景气中经营维艰，但那些先行企业特别是日式便利店则把市场竞争创新定位在按买方逻辑发挥独创力以最大限度地方便顾客上，追求销售服务准确、迅速、方便化；努力简化销售渠道，降低成本；积极与e时代对接；适应环境变化，重构企业文化，开拓共生经营，为传统销售业打破长期低迷局面提供了借鉴。

The sales industry of Japan is suffering from much difficulty in the long-term economic recession, while those forerunning businesses, convenience shops in particular, are benefiting much from their centering the market competition on giving full rein to using inventiveness and providing the customers with the most convenience. They have based all their innovation on the buyers' logic, and concentrated their attention on the punctuality, promptness, and convenience of service, on the effort to streamline sales channels and reduce cost, on active adaptation to the E Age and the change of conditions, and on the restructuring of business culture and the exploration of symbiotic management. Following the above discussion in the paper is a consideration of the enlightenment to gain for the traditional sales industry to break through the longstanding situation of recession.