医学图书馆在医药咨询市场中的定位

Position of medical library in medical reference markets

结合对医药咨询服务主体、客体和服务内容的分析,从角色定位、市场定位、产品定位、消费者定位等方面阐述了医学图书馆在医药咨询市场中的定位,针对定位中存在的意识障碍、管理障碍和政策障碍提出了相应解决办法。

The position of medical library in medical reference markets was elaborated from the positions in the role it plays, and in medical information markets, products and consumers according to the analysis of the providers,acceptors and contents of medical reference. Solutions were proposed for the troubles in its awareness, management and policies.