大学生旅游市场分析

Analysis of the Tourism Market of College Students

从大学生数量及其旅游意愿与影响因素、时间与空间选择、心理动力、组织方式、旅行消费六方面分析了大学生旅游市场，进一步探讨了大学旅游产品的营销及大学生旅游市场存在的问题与对策。文章表明，大学生是旅游市场的主体之一，在旅游要素上有特殊性，目前市场缺乏有针对性的旅游产品。有针对性地设计旅游产品、多渠道宣传与促销、加强安全保障是今后大学生旅游市场发展的方向。

We analyzed the tourism market of college students from the number of students, their travel wishes and influen- cing factors, the time and space to select, psychological motivation, organization, travel consumer six aspects, further explore the existing problems and countermeasures of university marketing of tourism products and college students＇ travel market. The paper shows that college students are one of the special main body of the tourism market, but now, the lack of market tourism products targeted. The design of tourism products targeted, multi-channel advertising and promotion, to strengthen the safety of future college students＇ development of the tourism market direction.