农村居民对安全食品认知和购买行为影响因素的实证研究

Empirical research on influencing factors about rural residents to the cognitive and purchasing behavior of safe food

为研究农村居民对安全食品认知和购买行为的影响因素,对长春市城郊的兰家、蔡家、小合隆等地方的农村居民进行问卷调查,为探究影响农村居民对食品安全认知和购买的内在机理,在对问卷数据进行整理并赋值后,运用二元选择(logit)模型对影响农村居民安全食品认识和购买行为的影响因素进行了分析。

Aiming at the study on influencing factors of rural residents＇ cognition of safe food and purchase behavior, a questionnaire survey was conducted with residents at the counties of Lan, Tsai, Xiaojilong and others, which are close to Changchun City. In order to reveal the impact mechanisms of factors influencing rural residents＇ cognition of safe food and purchase behavior, questionnaire, food safety awareness and purchase behavior of the influence factors are analyzed by assigning values to variables using the two element selection （logit） model.