摘要
随着全球信息化的加速以及计算机技术的飞速发展,我们正向着一个数字化、资讯化的非物质社会转变。信息社会的"知识爆炸",使得当今设计逐渐朝着高速、高效传播的方向发展。本文主要从读图时代的受众心理诉求谈"娱乐化"设计语境在平面广告中的应用。
With the acceleration of the global informatization, and the fleeting progress of computer technology, our worldis changed into digital and informational. The explosive knowledge of informational society make design going towards highspeed and effective. This thesis discusses the ＂entertainment - oriented＂ design apply to ads from audience mind in the age of picture reading.
出处
《科教导刊》
2013年第2期116-117,共2页
The Guide Of Science & Education
关键词
读图时代
娱乐化
平面广告
传播
the age of picture reading
entertainment - oriented
ads
spread
