我院医药营销专业课程设置的调查报告

Survey Report of Pharmaceutical Marketing Professional Curriculum System Design in our College

为了解我校医药营销专业(包括药事管理、药店连锁方向)课程体系设置的意见和建议,探索和完善我院医药营销及其相关专业课程体系的建设,采取分层抽样的方法,对我校2009级、2010级和2011级的200名医药营销专业学生进行了问卷调查。结果表示:(1)我院医药营销专业总体教学效果正面倾向,但仍有不足之处需要改进;(2)医药类课程为本专业不可或缺的重头课;(3)课程设置的软肋——实训课不足;(4)倾向于"在校学习:顶岗实习=5:1"。

In order to understand the pharmaceutical marketing professional school （including pharmacy administration, pharmacy chain direction） curriculum system settings opinions and recommendations, and to explore and improve our hospital pharmaceutical marketing professional curriculum system construction, a stratified sampling approach,school 2009, 2010 and 2011 200 pharmaceutical marketing professional students conducted a survey. The results show： （1） overall teaching effectiveness of our hospital pharmaceutical marketing professional positive tendency, need to be improved but still inadequate; [mportant Course （2） medicine courses based professional indispensable; （3） Curriculum soft underbelly - training courses; （4） tend to ＂in-school learning： internships = 5：1.