基于内容分析法的民族村寨游客偏好研究——以丹巴县甲居藏寨游客为例

On the Tourists' Preference of Ethnic Villages Based on Content Analysis

本文采用内容分析法,以丹巴甲居藏寨游客留言为样本,尝试对民族村寨游客的偏好进行探索,发现游客对人文资源偏好明显高于自然资源,而社区居民的思想态度和言行举止是其人文资源的核心根基;民族村寨游客偏好特征与伯斯廷和麦康纳的刻画并不相符,他们大多是成熟型的旅游者,对村寨文化真实性偏好强,对文化"伪事件"容易产生厌恶感;本研究支持王宁先生的"文化真实性是由客观真实、建构真实和存在真实共同构建"理论,认为触及游客"内心的真实性",提供"畅爽"体验,是民族村寨旅游产品核心灵魂所在。

This thesis, from content analysis, intends to explore tourists＇ preference with the tour- ists＇ message of Jiaju Tibetan village as a sample. It is revealed that tourists interests lie more in cultural tourism resources than natural tourism resources. Cultural tourism resources mainly consist of local resi- dents＇ attitudes and behavior. The characteristics of tourists＇ preference does not conform to the depict by Burstyn and McConnell in that most of them are actually mature travelers and prefer authentic village culture rather than cultural pseudo-events. The author is in favor of Mr. Wang Ning＇s theory that ＂cul- tural authenticity consists of objective reality, constructive authenticity and existential authenticity＂. This thesis holds that the key to ethnic village travel lies in the touch of tourists inner authenticity and providing of flow experience.