网络传播中的“乌合之众”——浅析网络传播中的群体特征

The Rabble of the Net Work——Analysis on Group Characteristics of Network Communication

近年来,网络传播模式已逐渐成为主流传播模式之一,被关注与重视程度与日俱增。本文旨在通过对比传统传播模式下的社会群体与网络传播中受众群体的心理特征及相关的情感、道德观、行为模式等各方面特点,分析网络传播中群体的特殊性,以提升社会对网络传播中群体心理特殊性的认识,更加理智和客观地对待网络传播的发展。

In recent years, the network communication mode has gradually become a mainstream pattern of transmission with the increasing attention and importance degree. This paper analyses the particularity of group in network communication by comparing the features in the psychological characteristics related to emotions, moral values, behavior pattern and other aspects between social groups under the traditional transmission mode and internet audience group. The purpose of this paper is to emphasize the importance of the group psychological particularity which recommends us to treat the development of network communication more rationally and objectively.