大数据时代的竞争情报发展动向探析

Analysis of Competitive Intelligence Development in the Era of Big Data

"大数据"时代的来临,给各行各业带来了数据使用方式的根本性变革。大数据具有数据体量大、类型多、价值稀疏以及速度快的特征,给企业竞争情报工作带来了机遇和挑战。在详细介绍大数据的概念、特征的基础上,深入剖析了大数据对竞争情报工作所带来的影响,包括存在的机遇和面临的问题和挑战,并据此对企业未来的竞争情报工作的发展动向和研究重点进行了预测。研究成果有助于拓展情报学科的研究视野,深入研究大数据环境下的信息组织和信息处理方式的变革。

The era of Big Data is coming, which will bring fundamental changes of data usage in all industries. The Big Data has four characteristics including big Volume, Variety of data types, spares Value and great Velocity. They bring oppor- tunities and challenges to the enterprise competitive intelligence. Based on detailed introduction of big data and its features, the impact of big data for competitive intelligence work is analyzed in depth, including the opportunities and the challenges. In the final, the future developments and researches of enterprise competitive intelligence work are predicted based on above discussions. The result of the research will help to expand the vision-depth of information science disciplines and the way of information organization and information processing in large data environments.