文化兴体:我国公共体育场馆运营新思路

New Ideas about Operation of Public Sports Venues in China

体育场馆既是构建公共体育服务体系,也是构建公共文化服务体系的重要组成部分,是提供公共体育服务、满足人民体育需求的重要公共产品。但是,我国公共体育场馆闲置屡见不鲜,存在着总体数量不足与浪费闲置并存的不平衡状况,功能单一与需求多元化的矛盾。我国公共体育场馆运营应实施"文化兴体"的新思路:打造"体育文化商圈"的场馆综合体;创立"体育+文化"的场馆文化品牌;对多元化的体育赛事实行分级分类管理;特色经营,多样化"创新";与文化等多产业融合,以休闲体育为发展方向等。

The sports venue is an important part of the public sports service system and the public cultural service system, but the public sports venues in China usually lay idle and can not satisfy the diversified needs. With the re- search methods of literature study, on-the-spot investigation and expert interview, the paper proposes to the sports culture business complex, create cultural brand of sport plus culture, implement a hierarchical classification man- agement of the sports competitions and combine sport with other industries.