冬季奥运会会徽的文化学释义

Cultural Analysis of Winter Olympic Games Emblem

运用文献资料等方法,对历届奥运会会徽的文化内涵进行系统解析。研究发现:各国对会徽的设计理念不尽相同;会徽的文化内涵与奥运精神、主办国、城市的文化有关;会徽的来源可分为具体写实、形象宣传、精神文化三类;会徽关乎着奥运会文化构建和表达;会徽向着以精神理念为主综合发展。

With the research method of literature study, the paper analyses the cultural connotation of the Winter Olympic Games. The paper points out that the emblem designing concept of the hosting countries are different, that the cultural connotation of the emblem is related with the Olympic spirit, the hosting country and hosting city, that the emblem source can be classified as specific description, image publicity and spiritual culture, that emblem is re- lated with the construction and expression of the Olympic culture and that the emblem design is developing towards the expression of spiritual concept.