不同群体外国游客住宿影响因素感知评价研究——以上海为例

Perceptive Evaluation of Impact Factors of Differenttypes of Foreign tourists' Accommodation——Taking Shanghai as an Example

以上海入境外国旅游者的市场调查资料为基础,通过北美洲、欧洲、大洋洲、亚洲游客选择上海酒店住宿时考虑的各影响因素重要程度的量化分析计算,发现不同群体外国游客对不同影响因素的感知差异,为旅游市场营销和管理提供参考。

The apperceive indexes of different colonies towards different factors in choosing accommodations are computed based on the first-hand marketing investigation. The result, that at what extent these factors acting on different foreign colonies, will give references to the tourism management and tourism marketing.