我国社交网站信息传播特征分析

Social Site Information Propagation Characteristic Analysis in China

本文对社交网站的基本概貌和信息传播特征进行了分析。通过研究表明,社交网站以年轻用户为主,虽然目前的用户数量仍十分可观,但在网站积极面向大众的同时,对用户的粘度降低导致了活跃用户数量的缓慢减少,偏离了分众化的初始轨道,使网站功能缺乏个性特色。通过对社交网站信息传播特征的分析,信息随不平等性网络结构进行区域性传播,其传播特征模拟人际传播特征,具有双向性强,反馈及时,互动频度高,跨越地域和时间限制的特点,社交网站为信息的多元化传播方式和群体协作提供了平台。

This paper analyzed the basic overview and information dissemination characteristics of the social networking site. Studies have shown that social networking sites were mainly used for young users. Although the current number of users was still very impressive, it had reduced the attractiveness by actively to the general public, resulting in a slow of the number of active users. Deviating from the initial orbit of the demassification makes the site lack of characteristically function. Analysis on the characteristics of information dissemination indicates that information spreads regionally in inequality network system and its traits include strong two way flowing, timely feedback, high interactive frequency and beyond geographical and time limitation. Social rtwoddng wetea pmvi＆ a platform for various informatioa transafissiona arid group cooperation.