跨越“禁区”:民俗文化产业经营的实践探索与理论阐释

Crossing "Forbidden Zone": Practical Exploration and Theoretic Interpretation on the Industrial Management of Folk-Culture

在后现代主义语境下,民俗文化因其地域性、稳定性与独特性,被建构成非理性的、陌生的、"原生态"的镜像,日益受到人们的青睐。随着文化产业的迅速发展,民俗文化产业经营功能也日益突出,诸多问题也相伴而生,因此遭到不少学者的质疑。但是,在市场经济背景下,民俗文化产业经营是必然趋势,与其保护传承功能并非完全对立,产业经营是发展途径,不是发展目的。从理论上讲,很大一部分民俗文化都具有产业经营的可行性,我们可以从民俗文化的内价值与外价值、民俗文化的意识形态性与商品性、民俗文化的本真与"发明"等三个方面对之进行一番诠释。

From the context of postmodernism, due to its region, stability and uniqueness, folk culture has established the image of being ＂irrational＂, ＂strange＂, and ＂original＂, and is increasingly paid more attention to by people. With the rapid development of the cultural industry, the industrial management of folk-culture is becoming increasingly prominent, and at the same time has caused many problems, and is questioned by many scholars. However, in the background of market economy, it is an inevitable trend for the industrial management of folk-cul- ture and it is not contradictory between the protection and inheritance of folk-culture and its industrial management, which is the means rather than end of development. In theory, a large part of folk-culture has the feasibility to in- dustry management, so we can have an interpretation to it from three aspects with the intrinsic value and external value of folk-culture, the ideological nature and commercial performance of folk culture, and the authenticity and ＂invention＂ of folk-culture.