摘要
国家广告产业园是一种新的产业发展范式,广告业虽然属于生产性服务业,但是其发展不能照搬其他生产性服务业发展模式。如何发展国家广告产业园,目前的园区试点还处在探索经验阶段。虽然取得的成效比较显著,但是,发展中还有亟待提高和改善的地方。
The national advertising industrial park is a new paradigm of industrial development and a part of the advertising industry. However, its development can not copy the other producer services development model. How to develop a national advertising industry park, park pilot is still in the exploratory experience stage. Although the results achieved significant, however, the development also needs to be improved and to improve the place.
出处
《中国广告》
2013年第3期130-133,共4页
China Advertising
关键词
广告产业园
发展模式
advertising industrialpark development mode