论科技创新对企业品牌社会影响的产瓮效应

The discussing of science and technology innovation's couvade effect on enterprise brand in social influence

在现代社会中,科技创新能力成为企业品牌形成和产生社会影响的重要因素之一。科技创新能力是企业品牌形成的关键要素,通过科技创新可以产生优势积累效应。不仅如此,科技创新能力对企业的发展还可以产生马太效应和产翁效应。

In modern society, the capability of science and technology innovation has become an important factor in forming enterprise brand and producing social influence. A key element of forming enterprise brand is the capability of science and technology, through which accumulated advantage is produced. Not only that, this paper argues that the level of science and technology will bring Matthew effect and couvade effect for enterprise brand.