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浅谈体育赛事的经济效益 被引量:1

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摘要 体育赛事及其相关产品的经营,是一类特殊的经济活动。本文从体育赛事的相关概念出发,探讨了体育赛事的五大经济特点,并从短期影响和长期影响两个方面分析了体育赛事对于地区经济效益增加的促进作用。
作者 刘昊
出处 《现代营销(下)》 2013年第1期30-31,共2页 Marketing Management Review
基金 湖北省教育科学"十二五"规划课题(2011B017)
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