信任在水产品产业链安全中的作用机制研究——多宝鱼事件后鲆鲽鱼产业发展的回溯分析

The study on the function of trust in the safety of aquatic-food chains:a case analysis on the development of flounder industry after the accident of Turbot fish

食品安全问题频繁发生,消费者对食品市场的信任危机日益加深。水产品产业链安全的重点依赖于参与产品和服务买卖过程中的企业或组织的关系系统。信任在各行为主体关系构建中起着至关重要的作用,信任机制是影响水产品产业链安全的主要因素。本文通过构建三阶段博弈模型,分析了水产品产业链信任机制动态变迁的过程。并以多宝鱼事件后我国鲆鲽鱼产业的发展为案例,分析了水产品品产业链中信任机制的变迁轨迹:从基于个人信息的信任发展到基于制度的信任。制度是约束机会主义行为、增进交易主体间相互信任的重要保障机制。基于制度的信任机制是维持水产品产业链高效率运行的有效机制。

As food safety incidents occurred was deepening. The safety of aquatic-food chains frequently, consumers＇ distrust towards food markets relies on the system of relationship among the roles participating in the procession of buying and selling products and services. Trust makes more important effects in building relationship among those roles and trust is the main factor that influences the safety of aquatic-food chains. Based on designing the game model to analyze dynamic change of trust mechanism and case analysis on Turbot fish accident, we find the evolving path of trust in aquatic-food chains, which changes from trust based on individual information to trust based on institution. The institution is the important mechanism to restrain the opportunist behavior and increase the trust among participator in markets. The trust based on institution is the effective mechanism to keep the aquatic-food chains running in an efficient way.