中国海岛县旅游竞争力研究

Tourism competitiveness research on island counties of China

论文从海岛旅游竞争力的视角出发,以中国12个海岛县为研究对象,运用因子分析法对各海岛县的旅游竞争力进行研究。结果表明,目前普陀区、定海区旅游竞争力较强,平潭县、南澳县旅游竞争力较弱。通过聚类分析法把12个海岛县分为一级旅游竞争力海岛县(普陀区)、二级旅游竞争力海岛县(定海区)、三级旅游竞争力海岛县(玉环县、崇明县、岱山县、长岛县、长海县、嵊泗县)、四级旅游竞争力海岛县(东山县、洞头县、平潭县、南澳县)四类。最后通过分类明确各海岛县目前旅游发展的相对位置,并提出了提升我国海岛县旅游竞争力的对策建议。

From the perspective of island tourism competitiveness, the thesis takes 12 island counties of China as the research object, applies the method of factor analysis to study the competitiveness of island counties. Results show that PuTuo District and Dinghai District have more competitiveness now while PingTan county and NaoAo county have less competitiveness. Then, using the method of cluster analysis to divide the 12 island counties into four styles; firs-class competitiveness county includes PuTuo District; second-class competitiveness county includes DingHai District; third-class competitiveness counties includes YuHuan county, ChongMing county, DaiShan county, ChangDao county, ChangHai county, ShengSi county; four-level competitiveness counties include DongShan county, DongTou county, PingTan county, NanAo county. Finally, the relative position of each island county tourism development classification clear, and put forward countermeasures and suggestions to enhance tourism competitiveness of China＇s island county.