全球化背景下的商务英语教学现状及对策

On Existing Situation and Solutions to Business English Teaching in Globalization

在经济全球化的时代背景下,国际商务活动日益频繁,精通英语且熟悉业务的应用型商务人才供不应求,商务英语教学的重要性不言而喻。随着社会对商务人才需求的不断变化,商务英语教学也面临新的问题和挑战。本文拟从商务英语教学的复杂性和多样性入手,对其教学对象及教学环境做详细分类,并对教材的选择展开深入探讨,以期对新时期的商务英语教学改革提供新的思路。

Under the background of economic globalization, with increasing international business activities, excellent business people who are proficient both in English language and professional knowledge are at a great demand, thus the significance of business English teaching is self-evident. As the society constantly alters requirement for business talents, business English teaching is confronting new problems and challenges. This paper focuses on the complexity and diversity of business English teaching, with detailed classification of teaching targets and teaching contexts, and deep discussion on course book selection as well, in order to provide effective measures in business English teaching in the new era.