1Steortz,Eva Marie.The Cost Efficiency and Communication Effects Associated with Brand Name Exposure within Motion Pic-tures[J].West Virginia University.1987:135.
2Gupta,Kenneth R.Lord.Product Placement in Movies:The Effect of Prominence and Mode on Audience R ecall[J].Journal of Current Issues and R esearch in Advertising,1998(20):49.
3Hall,Emma.Young Consumers R eceptive to Movie Prod-uct Placement[J].Advertising Age,2004(75):8.
